OUT WITH THE OLD
Victor loved a lot of these changes. It was easy to find delicious real foods and workouts that would push him mentally and physically, similar to when he was an athlete. He sought convenient nutritional products that would support his fitness journey as a busy professional - whether at home, the office, or the gym. However, trips to the local supplement shops to find protein, vitamin, or energy supplements often left him unsatisfied. Many were difficult to understand and even contained ingredients that were unnatural, dangerous, or even illegal. These experiences begged the question, “why don’t sports nutrition companies make safe, healthy products for everyday fitness and wellness needs?”. With no answers on the market, Victor made the decision to leave his comfortable office job behind and pursue a solution.